Wednesday, August 24, 2016

Competitor (or Inspirer)

A Series of Unfortunate Events

Problem Statement:  Children's books rarely bridge the gap between fiction and non fiction.

Vision: A Series of Unfortunate Events incites mystery and tragedy for the child craving something new in their reading experience.

Mission:  A wonderfully mysterious and immersive world is created through incorporating an author who also acts as the narrator and character within the narrative.

My Brand

A Series of Micro-Illustionistic Toys

Problem Statement:  Magic toys on the market focus on optical illusions that "trick people," but not necessarily in a beautiful or nuanced manner.  The toys are essentially void of any MAGIC.

Mission: We envision toys that evoke a sense of mystery and magic for the not only the audience but also the magician.

Vision:  Through making toys that place the user within a world where magic isn't necessarily an illusion, it opens up a world where anything is possible.

Tuesday, August 23, 2016

2 More Companies

Problem Statement
While there are numerous accessory stores in American malls, few cater to the rebellious teen seeking an alternative clothing source.

Nearly 25 years since our founding, you can still feel the passion for music and pop culture in everything we do.

Today, Hot Topic offers band-related apparel and accessories, licensed merchandise, and fashion apparel and accessories perfect for any punk music fan or teen who hates their parents.


Problem Statement
While other athletic wear (particularly in tennis) achieve better performances on the court, they rarely cross over into contemporary ready-to-wear ensembles that can be worn off the court.

Our primary goal is to be the leader in the premium casual wear market.  We are dedicated to achieving this ambition in the years to come.

Sharing our vision of casual elegance, and our optimism and faith in the future, is the purpose of our business. It is the pride and passion of each person who works for Lacoste.

Monday, August 22, 2016

Company Brands

Problem Statement
The minimalist Parisian palette offers little forms of expression or creative interpretations of femininity

We envision a world which embraces a sensual, rebellious take on dressing-up.

The attempt is to define a fluid, uncontrived, even contradictory vision of modern femininity through embracing both couture savoir-faire and refined experimentalism

Problem Statement
Standard dolls misrepresent the diverse range if little girls, especially for new generations of girls who yearn for a more creative and rebellious character to play with. 

The Bratz believe in thinking for themselves, creating the things they dream of, and making every day an absolute adventure.

Mission Statement
The Bratz love tackling problems creatively, living in the moment, thinking outside the box, and most of all having fun! And yes, they’ll need 17 jars of glitter paint to do this. And no, their masterpiece will not be the same without it.

Wednesday, April 27, 2016

User Testing Feedback

Map/Pamphlet Feedback-
-Type is a little hard to read, needs to be bigger
-Having some way to position yourself on the map
-Mark where the museum is to better know where everything is
-Like the overall design of the map
-Like the idea of going more simplistic with everything, makes it easier to read and understand
-Like that the bathroom icons are nice and big, easy to find
-Having a way to show the handicap path
-Like having it be pocket sized
-Look at having all the information about the zones next to the map
-Look at having a better way to connect the zones on the map to the blocks of information

Take Away Feedback-
-Really like the design of it
-Like the simple look
-Having one at each station would probably get to be too much
-If there was one at each station, would probably only go to one station
-Possibly having a way to carry them around if there is multiple of them, especially if they have multiple kids
-Better way for the tabs to stay in place when it is put together
-Have some type of reward, whether at each station or at the end for collecting them all

User Testing For Nelson