Rhetoric - the practice of making a persuasive argument through language and imagery.
Antithesis - two things that are shown together, but exist in absolute opposition of one another.
Hyperbole - an exaggerated portrayal or description of something. It is not something that should be taken seriously.
Irony - Using words or images to express the opposite of the literal meaning. Usually used in humorous or emphatic purposes.
Metaphor - comparing something to another not using like or as, making it a literal connection.
Metonymy - substituting an attribute of something in place of the actual thing being described.
Parody - imitating attributes of some body or something in order to exaggerate these qualities. It's usually for humorous or emphatic purposes.
Personification - giving human-like attributes to something that is not a human.
Pun - a play on words, practice through imagery or language or both.
Synecdoche - a figure of speech where a part makes up the whole.