Monday, February 23, 2015

Old + New Definitions


  • Semiotics - the principal ways which one interprets signs and symbols that appear throughout the world.
  • Semantics - the study of meaning in language; applicapble through examining concepts such as icons, indexes, and symbols. 
  • Signs - Anything that can be interpreted as having some form of meaning.
  • Signifier - the representation of a concept through visual means, such as words or images
  • Signified - the concept or meaning of a sign that is indicated by the signifier
  • IconA sign where the signified is a singular and literal representation of the signifier.
  • Index - A representation of a sign based on a notion or concept of said sign.
  • Symbol - A sign that possesses no logical connectionbetween the signifier and the signified, and only forms a relationship through cultural affiliation
  • Pragmatics - How a sign is to be interpreted based on the context which we view it in.
  • Syntagm - A combination of signs that gain meaning when read in linear/sequential order.
  • Paradigm - when a group of signs gain specific meaning based on their association with one another.
  • Anchor - reinforcing the concept of a sign through additional text or imagery.
  • Relay - additional text or imagery added to an image that alters its original meaning.
  • Connotation - the subjective and opinionated way of interpreting something.
  • Denotation - the literal and objective way of interpreting something.


  • Pathos - the persuasive quality that extracts an emotional response from the audience
  • Ethos - the persuasive quality that relies on credibility to further a point.
  • Logos - the persuasive quality that uses logic and facts in order to convey an opinion.
  • Extrinsic Ethos - when one's state of authority is credible enough to persuade an audience (ex. anything Oprah says).
  • Intrinsic - When someone needs to prove their credibility through using  proper terminology/language regarding the subject they're talking about.

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